Website Analytics
Reporting & Consulting
Use your data to make more informed business decisions. Understanding how your key users get to and interact with your website is key to driving engagement and action with your content.
By visualizing website analytics data using BI (business intelligence) tools and custom dashboards—you can cut through the noise to actionable insights that matter. Measure digital marketing campaigns from click, to lead, through to the backend CRM (customer relationship management) system.
When implemented correctly, you are able to see true campaign attribution in order to better understand the most profitable investments for your business.
Target Customer Definition & Market Research
Includes customer behavior analysis, conversion action tracking, and channel targeting.
Deep Situational Analysis
After understanding your unique business position and target market, comes the creation of a birds-eye view of the metrics that matter.
Ad Hoc Reporting
If there are specific business questions you need answered—custom reporting can be created to show the landscape as it relates to your business questions.
Google Tag Manager
Using a tag management tool like GTM can make code implementation simple and effective. Add one universal tag to your site and allow easy access for custom code implementation.