Paid Search Consulting
Marketing has moved from a disruptive to a user-first mindset. Paid search allows you to target your ads to the audience you want and filter out the ones you don’t. It connects your audience to your ads by answering their questions in the moments that matter. It also gives you the tools and information to amplify your products and content. This increases your brand’s visibility and, ultimately, your bottom line.
Use paid search to not only test and refine your ad copy messaging but to drive users to conversion-oriented landing pages. Provide a seamless journey by building a strategic paid search account structure, which will ensure your brand appears at the most relevant time and place, leading to conversion.
Cast a wide net for brand awareness—or a single, well-placed hook and line for the perfect prospect.
Pay Per Click
Pay per click (PPC) advertising allows you to use the front lines of search engines to make sure you know when people are researching and making purchase decisions.
Paid Social
In an increasingly social world, you can target people and supply the information they identify with through social media.
Display
To expand the impressions of your branding and offerings, consider Display marketing. Using affinity audiences, similar audiences, topics, and website targeting you can reach a large prospect pool.
Remarketing
When used correctly, remarketing can be one of the most effective and ROI-positive channels. Segment your website users, cookie them, and serve a message specific to how they engaged with your website.
Content Syndication
A CPL (cost per lead) model can be a very cost-effective way to get your company’s resources in front of users with pre-selected qualifications based on your revenue driving customers.